Oddly Enough S/S'12 Launch

I am proud to announce that all my hard work over the last 6 moths will be on display on the catwalk at the Derby University Graduate Fashion Show on 7th of June at the Assembly Rooms. More details and and booking here.


There’ll be an informal atmosphere at the afternoon show, where there’ll be unreserved seating in the Great Hall and on the balcony. Tickets only £3.

The main show takes place in the evening. Seating is unreserved and a range of tickets will be available.
Concession £5
Standard £10
VIP £15

Booking a VIP ticket will give you exclusive entry to the VIP reception in the Darwin Suite from 6.30pm. You’ll have the opportunity to browse through portfolios of the collections on show, and you’ll also be entered into the prize draw. Prizes include a Pandora bracelet, cinema tickets for Quad and holiday vouchers. And in addition to all of that you’ll be able to enjoy the show from a prime runway-side seat.




S/S'12 Campaign.


 It would be great if you could all come along and see what I have been upto! This will mark the launch of Oddly Enough's S/S'12 collection, after which you will be able to buy these pieces online at our shop.

Also there is an after party at the Quad where we intend to CELEBRATE!!! Everyone is welcome!

Hope to see you there xxxxxx

Alternative Fashion Week

Last week Oddly Enough had the pleasure of showing at London Alternative Fashion Week! We showed alongside fellow classmates from University of Derby in a collection called 'Hues of Blue'. I went down with a few others to help dress backstage and got to meet some great people as well as see some amazing designs!!





Hopefully I will be back next year with Oddly Enough and our very own collection : ) See more here.


Location preview!

Not long now before I can reveal to you all what I have been working on over the last couple of months :) but for now I can show you a preview of the fantastic location we used for the photoshoot!

Stunning :D


Image: Ben Bransbury-Hare

See behind the scenes at the Oddly Enough test shoot :)

Daybreak ITV1 My TV Debut!!

As a result of the Derby bid we have received interest from a few TV stations who want to cover the story on the deadline day, one of those was Daybreak on ITV1!! An interview with myself and others who are involved in the bid aired at the early hour of 6am :)

The lovely Katy Fawcett filmed and interviewed us:


Derby student says young blood is key to revamping our High streets as city bids for portas cash @daybreak twitter.com/KatyFawITV/sta…

— Katy Fawcett (@KatyFawITV) March 29, 2012

Hopefully this interest is a good indication of the Derby Bid success :) Keep a look out for more news. xx

University Backs Derbys Bid

Its Me! :)

'Erica Godfrey, a third-year University Fashion Studies degree student, talks on the film about the importance of giving young people with the skills to establish their own enterprise more business help.' Connected Online University News



See full article here :)


Mary Portas Bid; Derby UK

I was interviewed as part of the Derby bid covered by the Derby Telegraph.

'DERBY is bidding for a slice of a £1 million pot which aims to breathe new life into Britain's high streets.

Business chiefs are working on an application to secure "Portas Pilot" status for the city.' Derby Telegraph

The council are hoping to start small retail incubators for start-up businesses focussing on graduates and entrepreneurs giving subsidised rates as as well as invaluable advice and support from established business owners. Myself and Oddly Enough have been part of this bid as a potential candidate for the scheme :) So exciting!

Watch below and see me :) and all the information about the bid! Fingers Crossed xx